Saturday, November 5, 2011

H&M Comes to Utah

By Rachael Wabel

Fashionista’s across Northern Utah are rejoicing. H&M is coming to Utah. The fashion retailer is opening a new location in the Fashion Place Mall in Murray on Friday, Nov. 11. The opening marks the first Utah location for the worldwide company.

The retailer, which is located next to the Apple store, will open at noon. The mall will open at 4 a.m. to allow shoppers to line up outside H&M. Brooke Whitehead, a spokesperson for the mall, said that the store will have many opening day events including giveaways.

H&M, a Swedish based company, specializes in designer quality clothing for men, women and children with prices starting at $10 according to the store’s website. The retailer has worked with designers such as Roberto Cavalli, Stella McCartney and Jimmy Choo to create lines specifically for H&M.

Versace is the latest designer to collaborate with the company. The Versace collection will be supplied in 35 locations of the franchise, including the Fashion Place Mall.

“Being able to find cute clothes and not have to worry about spending too much is really nice,” said Ashley Bray, a frequent shopper. “I definitely plan on visiting.”

The styles aren’t the only thing exciting shoppers. Before the Fashion Place location, the closet H&M to Utah was located in Las Vegas.

“I’m super excited,” said Megan Murphey, a college student and self-proclaimed fashionista. “I love the one in Vegas, but this is so much closer.”

Not everyone is eager to shop at the new store.           

“I’ll probably go check it out, but I’ll probably still end up shopping at Walmart,” Krista Starker said.

(S. O'Sullivan)

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